The Insurance Policy
We need to talk about the danger of renting land.
Substack is an excellent tool. I use it. I teach others how to use it. But relying on it as your sole connection to your audience is a fool’s errand.
You are building a house on property owned by Silicon Valley billionaires. And you’re building it on a foundation of sand. I know—I live here amongst them.
If they change the algorithm, you lose. If a mob decides your opinions are unacceptable, you lose.
That is exactly why I hired a team to build out this new BrianDOLeary.com.
It is my domain. It is my printing press. It is the un-cancelable hub of my business. Substack is a powerful tributary, but the river flows to a digital property I own.
You need the same protection.
If you want to build an audience that nobody can take away from you, you have to start with the right foundation. I wrote “Your Substack Success Blueprint” to show you exactly how to capture attention and direct it on your terms.
You can get the guide for $57.
But if you are paying attention to these emails, use the code EMAIL at checkout. It takes $27 off the price.
Load the chamber. Stop relying on permission.
© 2026 by Brian D. O’Leary. All rights reserved.