Sauce — Readers respond
I made a “family-sized” Taco Bell Crunchwrap knock-off with my Easter dinner leftovers.
Read More →Newsletter
You can’t ‘optimize’ sauce
Many of us try to optimize every little piece of our lives. Every minute, word, and what we eat and drink.
Parts of life can’t be optimized.
Pilate’s Public Square
“Free speech” demands that truth and error share the same stage. They mistake indifferentism for liberty.
Column coming Saturday 4/4…
The Astronaut Who Stole My Domain
He wasn’t some squatter. He was a scientist and a former NASA astronaut selected for a potential manned Mars mission … in the 1960s!
Read More →Hollywood’s Fly Fishing Lie
Brad Pitt looping a line in the golden hour looks pretty on a silver screen, but that cinematic nonsense will leave you tangled in a miserable knot of your own making.
Read More →The Mental Toughness Myth
Real toughness is the ability to sustain the hit, keep your feet, and counter-punch when the “elites” and the bureaucrats expect you to fold.
Read More →Midnight is the Executioner
The window for the Red-Pen Review slams shut at midnight tonight.
Your time to fix your broken sales copy has officially expired.
The Solopreneur Suicide Pact
The $1,570 Red-Pen Review is where the fantasy ends. Send me your weakest landing page or sales letter. I will perform a surgical extraction of your failure.
Read More →The High Cost of Being a Cheapskate
Every day non-converting copy sits on your website, you lose capital. If your sales page is costing you one client per week, you are bleeding $2,000 per month.
Read More →I am going to bleed all over your copy
Send me your landing page, email sequence, or sales letter. I will take a metaphorical red pen and butcher the weak, excuse-laden text that is robbing you of your revenue.
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