Why the Blueprint is so cheap
People keep asking me the same question.
“Brian, if your Substack strategies are so profitable, why are you selling the Blueprint for a measly $57?”
I will give you the unvarnished truth.
It is a filter.
I charge in the five figures for a private consulting day.* I demand a $1,000 non-refundable deposit just to get on a waitlist. Those are the big leagues.
But I need a way to identify who has the guts to invest in themselves and who is just a professional information hoarder. The $57 price tag—or $30 with the discount code—eliminates the tire-kickers.
If someone refuses to invest in a decent steak dinner to learn how to build a media asset, I know they will never survive the trenches of real business. They will fold at the first sign of resistance.
I do not want to work with those people.
The Blueprint delivers the exact methods I use to grow and “monetize” my writing. It is worth tenfold what I ask for it. But the small price tag tells me who is serious.
Are you serious?
Use code EMAIL to pass the test … at a discount.
* More to come on this front in the following weeks, but if you want to know more, contact us for details and/or to see if we are even a fit.
© 2026 by Brian D. O’Leary. All rights reserved.