Why people step over dollars to save dimes
You may have looked at the $1,570 price tag for the Red-Pen Review yesterday and flinched.
You told yourself you could tweak the copy yourself. You told yourself it is “good enough” for now.
That is the lie of the amateur. I know. I was one.
That was before I realized value was much more important than price.
Also, I didn’t have a clear sense of where I was (not physically—my feet were on the ground, of course), nor did I know exactly where I wanted to go.
This was a problem.
It’s called lack of vision. I had it. Heck, everyone is not going to see clearly all the time, so I admit… I still have poor vision at times. And this is without talking about my recent purchase of “readers,” because I flat-out can’t see small font anymore, no matter how much I squint or move the paper to and fro.
But I got help. The right people can help you with your vision. You can pick up a set of Foster Grant magnifying spectacles at CVS for next to nothing.
A little help goes a long way. You just have the awareness of what kind of help you may need.
Getting back to you (if you call yourself a “creator” of any kind)…
Every day that weak, non-converting copy sits on your website, you are losing capital. If your product is $500 and your sales page is costing you one client per week, you are bleeding $2,000 per month.
Over a year? That is $24,000 up in smoke.
When I figured this out, I about shat myself.
But I had been so concerned with what was right in front of me, letting my vision drift off into the ether. Once I recommitted myself to my vision, I started to see all sorts of problems.
And I set out to fix them. Ruthlessly.
Suddenly, things like a $1,570 surgical strike to fix the leak did not look so expensive.
I am not here to convince you to spend capital you do not have. Repeat.
I am not here to convince you to spend capital you do not have.
But if you are sitting on a legitimate business that is suffocating because your words are soft, your hesitation is costing you a fortune.
Hand me your copy. I will tear it down, bleed all over it, and hand you back a weapon that converts.
Doors shut Thursday night.
Stop stepping over dollars to save dimes. Secure your teardown here:
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